An appealing aspect of seeking out unusual items is gaining insight into a previous era through its objects. Consumer demand evolves, as does the ability of manufacturers to cost-effectively produce the lines they build, market and distribute. As a result, we can backtrack to the demise of products that were weeded out due to the natural selection of the marketplace.
At a time when U.S. manufacturing had not yet been siphoned away by the war effort of the 1940s, or outsourced to cheaper overseas production locations, a multitude of companies such as Marx, Keystone, Buddy L, Structo and Wyandotte, to name a few, created large-scale steel toys. Today, if similarly substantial mass-produced toys exist, chances are they’re plastic.
The John C. Turner Co. of Wapakoneta, Ohio, was established in 1915 and specialized in flywheel friction steel toys. The pictured example, a classic dump truck, still retains much of its original paint finish, which covers the automotive-grade steel used to construct this piece. The correct wheels and functioning lift mechanism just add to this 27-inch-long behemoth.
Playground politics are not to be taken lightly. Attitude comes second only to the hardware a child packs. Whether challenging one’s competitor to a car race down the driveway or excavating the dirt hill of the schoolyard, one is expected to produce from one’s pocket a die-cast gem to rival all others.
In the pre-War era of the 1930s, when a kid chose to throw down, chances are their car or truck of choice was a Dinky toy.
The Frank Hornby firm Meccano was founded in 1901. Best known for its electric trains and metal erector construction sets, the company began selling Modelled Miniatures in 1933 to complement its O-scale railway sets. By the following year, these products had been rebranded Dinky Toys. Production of the die-cast models took place in Liverpool, England and Bobigny, France. Prior to halting manufacturing during the second World War, the company had in its repertoire a broad range of cars, trucks, military vehicles, aircraft, ships and earth-moving machines.
The pictured collection includes a selection of 1950s Dinky Toys and larger Dinky Supertoys. Examples such as the red Blaw Knox Bulldozer come compete with driver and movable levers to raise or lower the shovel, while the Nestlé delivery van possesses some of its original, and very rare, milk cans. The maroon Foden flatbed log-delivery truck retains its chain and post guards as well as all the wheels, including a spare located under the bed of the vehicle. The previous owner was adept enough to fashion four wooden stumps out of dowel to complete the picture.
Running away could not be sweeter. Go clean your own room Ma...
Arguably, a child’s first taste of freedom is dealt with the arrival of their tricycle. No longer are they dependent on a parent for propulsion and they can dictate their own journey, even if it’s only within the limits of the driveway or playground.
The “Commander” was a deluxe model of tricycle manufactured in the 1940s by The Garton Toy Company of Sheboygan, WI. It’s a larger than average tricycle measuring 45″ long and unlike most three-wheelers which are powered via pedals extending from the front wheel, this model has a crank and chain. Remarkably, this example still has the rubber foot pads at the rear cross bar, used by an additional rider, plus original grips, wrap-around handlebars, sprung saddle and chain guard.
Harold, why don't you shoot this helpful chap in the shoulder while I work out how to reload.
In the first half of the 20th Century it was not only culturally acceptable for American youths to own a BB gun, it was wholeheartedly encouraged – if you believe the marketing – as a natural part of growing up.
Daisy (Manufacturing Co.) began in the 1890s and remains the market leader today. Many models of BB guns were developed over the decades, most notably the famous, Red Rider that was immortalized in the film, “A Christmas Story”.
Here we have a 1930s Targeteer pistol. A few variations to this model evolved over the years that included a chromed look to the metal and adjustable sight however this is an early nickel version (with an awesome patina!) with fixed sight. Due to the infamously low velocity the Targeteer could shoot its steel pellets, it was marketed as an indoor BB gun that could be “safely” used by the whole family. It was a humorously flawed concept but intriguing nonetheless.
This example works perfectly and is clearly marked, “Patents Pending” suggesting that it was manufactured prior to the adoption of the model name, Targeteer.
Anyone who enjoys the hunt as I do knows that the more you look, the more you understand how little you know.
While in California recently I picked up these three locally manufactured, cast aluminum racing cars. To my eyes, the appeal came from the fact that they were clearly 1930’s – ’40s, very heavy and more or less intact despite obvious play wear.
What I didn’t realize is that in the ’30s/’40’s there was an underground movement of several hundred miniature car racing clubs that put these cars head to head. Each car had a finely tuned, hand-built motor which ran on gas! These cars were run in closed off parking lots (tethered to a pole and timed as they went around) and at 220 ft. race tracks, traveling at speeds upwards of 150mph. Blimey!
Later I found out that back in the ’40s these customized cars sold for $40 – $50. Clearly, not toys at all…